With the imminent arrival of the new year 2025, it’s time to start planning all the actions that will allow our company to continue growing and achieve new goals, figures, and markets, staying up to date with the latest digital marketing tools.
One of the main concerns for carpentry and furniture workshops, which directly affects business growth expectations, is precisely the challenge of attracting new clients.
Effective Tips to Attract New Clients to Your Carpentry or Furniture Workshop
Although positioning a carpentry product or service takes time, the great advantage that the internet offers today is the ability to shorten that time, making it easier to communicate directly with potential clients through the different channels available to everyone.
We no longer only have access to traditional advertising via radio, press, or TV… Now, online advertising has become the most direct way to offer the client exactly what they are looking for, whether through Google Ads or by creating more segmented ads on social media such as YouTube, Facebook, Instagram, LinkedIn, Pinterest, or even WhatsApp. This way, it’s possible to create very affordable campaigns; or even with a bit of skill and time, you can reach potential clients completely for free, either through those platforms or by creating a blog where you share content useful to your clients.
So, a wide range of opportunities opens up to drive traffic to your own workshop or services, so that in a short time it becomes profitable with a relatively small investment in advertising.
Below are some strategies to help you attract new clients to your carpentry workshop in the coming year.
Communicating with the Market
As we’ve said before, in the carpentry and furniture industry, there is high competition, so it is essential to expand your knowledge about the needs and consumption habits of your potential clients; this will set you apart from the competition.
Staying tuned to the market will help you understand the latest trends, know what potential clients are looking for, and identify the sectors linked to carpentry-related businesses.
Attend business meetings, trade shows, events, and industry gatherings related to furniture and wood, where you can gather information, spot trends, find new ideas, and also promote your business. Keep in mind that these are the places where you can form partnerships, meet new clients, and even connect with investors interested in your brand, product, or service.
Moreover, communicating with the market is, in itself, the process of disseminating your message, relying on advertising or different available media to reach your target audience, which might be impossible to reach directly due to distance or time.
Publish content that sparks interest, curiosity, or relates to topics useful to your audience and that are connected to your products. The key is to publish helpful content. Of course, you can analyze your competitors, but only to gain perspective and create your own unique, innovative content.
There’s a simple way to know what your clients care about: use your prospect database—those who once contacted your workshop through your website or email. Reading their messages reveals their main concerns, which gives you a great foundation to keep generating relevant content and never run out of ideas.
Design Research and Feasibility
Always offer more than your client expects, and convey, with professionalism, the value of your work and how you can provide a real solution to their needs. Also, make sure to produce products that meet the high-quality standards every customer expects to receive.
It would be advisable to have a software that handles all key areas of both design and production, including the creation of quotes and part lists, enabling a systematic, logical, and organized process that builds trust with your new clients.
Teowin Fabrication, a specialized software for furniture factories and carpentry workshops, allows you to guide clients in making the right decisions through prior conversations where you suggest the best designs, materials, and finishes. It also lets them preview the furniture in realistic context, and it automatically evaluates projects. In addition, it generates personalized documentation to give to your clients, saving you time and giving your business a more professional image.
Thanks to this strategy, you will always come across as an expert in front of your client, generating greater trust, and it will be your satisfied clients who recommend you, helping you attract new ones.
This article does not cover the opposite scenario, where your carpentry shop is overwhelmed with client requests and unable to keep up with proposals or orders. In that case, Teowin is also highly recommended, as it would greatly reduce management times, whether for 3D quoting or workshop production.
Create a Website or Blog for Your Carpentry Business
Online presence for any kind of business—physical or digital—is growing exponentially, and today, having a website gives you credibility with potential clients and helps you appear in search engines. Keep in mind that many visitors won’t know you, so your site should include your physical location, phone number, contact email or social media, and high-quality photos of your products.
It’s also a good idea to include valuable content on your site, such as explanatory videos, photo galleries, client testimonials, designs, trends, products and services.
You should have professional material to showcase your furniture’s design, whether through photos or photorealistic renders, so clients can visualize the furniture before it’s built, even projected into interior settings.
Again, Teowin allows you to create spectacular renders, 360º panoramic images, presentation videos, interactive 3D spaces online, and more. It offers many traditional and cutting-edge options to present your projects impeccably.
Use Discounts and Show Your Clients You Care
You should always show both new and existing clients how important they are, since they are the main pillar of your business and the reason it will thrive.
You can show your appreciation by offering gifts via your website, free consultations, exclusive promotions for new clients, discounts for loyal customers, and more. With this strategy, you will build client loyalty and turn your existing customers into brand ambassadors.
Also, remember to nurture long-term relationships, offering complementary services or new products regularly. It’s much easier to sell to a satisfied customer than to win a new one.
Social Media as an Ally to Attract New Clients
Having a strong presence on Facebook, Instagram, YouTube, Pinterest, Twitter, and LinkedIn requires a long-term strategy, understanding your audience, setting goals, and measuring results. The use of social media for a carpentry workshop has many benefits, all of which are positive.
By showing your potential clients the work processes behind the furniture, as well as ideas, inspiration, success stories, and catalogs, you’ll be able to increase visibility and build a community that interacts with you regularly.
Here are a few actions your carpentry or furniture workshop can take to connect with users:
The Furniture: Create a fan page with your product catalog. This will help you gain followers who like what they see.
The Design: Maybe your furniture uses recycled or sustainable materials, or involves innovative techniques, or maybe it’s a versatile, multipurpose piece… The goal is to highlight the uniqueness of your furniture.
The Making-of: Showcasing how a piece is made is a great way to build appreciation. Show the evolution from idea to final product. Include testimonials (written, visual, or video) from the creators.
Engage Your Audience: Social media allows more than just likes and shares. You can have real, valuable conversations with users.
Play with Your Furniture: Don’t just show your furniture on white backgrounds. Go further and display them in varied environments: modern, rustic, warm, cold, urban, rural, etc. This helps you reach all kinds of tastes and inspire your audience to imagine their own space.
Want to improve customer acquisition in your carpentry business? Request a free demo here and discover how Teowin can help you improve your business performance.